Corporate Design für das Literaturhaus Lettrétage

By lr, 19. Juli 2012

Was ist ein Corporate Design? Ein Logo – und was noch? Und wenn nicht, was dann? Corporate Design ist ein komplexes Aufgabenfeld der Gestaltung, dem wir uns in diesem Projekt in Zusammenarbeit mit dem Literaturhaus Lettrétage in Berlin-Kreuzberg nähern. Zunächst beschäftigen wir uns damit, den Charakter des Literaturhauses gemeinsam mit unseren Auftraggebern mittels Moodboards und Scribbles herauszuarbeiten. Dabei sind einige spannende Ansätze und Gedanken ausgetauscht und visualisiert worden. Als nächste Schritte stehen ein Fotoshooting vor Ort und ein Workshop zur Ausarbeitung des Corporate Designs an.

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Lettretage

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